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Our Story

Be bold in finding your own happiness.

So much of our lives is dictated by social norms and comparing our lives to those of others. Sundial is a brand designed to enhance the best assets of it's customers and represent a style that breeds confidence to the wearer. Our colors and styles are flirty, expressive, and functional. By creating a garment that fits properly and allows for the proper range of movement for equestrian sports, I have developed a cult following for my professional and fun styles. I look forward to spreading our cowgirl confidence beyond the show pen!

Sundial as a brand exists to employ my creative talent, founded from a background in the equestrian and fashion industries, to bring an original aesthetic to the Western riding community utilizing athletic, performance materials. As a brand, Sundial values comfort and self-expression. Current Western riding styles do not feature performance/stretch materials. These materials, an industry standard across other niches within sport/competition apparel, provide unique fit and safety benefits.

Kaitlin Lorman is a Cleveland-based entrepreneur & designer spreading cowgirl confidence beyond the show pen. Sundial's creations are a culmination of her passions and experience. Growing up as an avid equestrian, and immersed in a family business of luxury brand consignment (with influential brands such as Louis Vuitton, Chanel, Judith Leiber, and Hermes) she had always desired to start a line of equestrian-inspired designs. Sundial's expertly tailored garments are truly cut from a different cloth--100% made in America and always cowgirl chic from street to stable. When Kaitlin is not traveling and designing, she spends time cooking with her love Robert and caring for her OTTB rescue horse Dexter.