Our Story


Be bold in finding your own happiness.

So much of our lives is dictated by social norms and comparing our lives to those of others. Sundial is a brand designed to enhance the best assets of it's customers and represent a style that breeds confidence to the wearer. It brings me immeasurable joy when I hear someone tell me "I could never wear that" or "it probably won't fit me" and then they light up with a huge smile once they slip on their Sundial garment and feel comfortable and confident! Our colors and styles are flirty, expressive, and functional. By creating a garment that fits properly and allows for the proper range of movement for equestrian sports, I have developed a cult following for my professional and fun styles. I look forward to spreading our cowgirl confidence beyond the show pen!

Kaitlin Lorman is a Cleveland-based entrepreneur & designer spreading cowgirl confidence beyond the show pen. Sundial's creations are a culmination of her passions and experience. Growing up as an avid equestrian, and immersed in a family business of luxury brand consignment (with influential brands such as Louis Vuitton, Chanel, Judith Leiber, and Hermes) she had always desired to start a line of equestrian-inspired designs. Sundial's expertly tailored garments are truly cut from a different cloth--100% made in America and always cowgirl chic from street to stable. When Kaitlin is not designing, she spends time riding and showing her rescued OTTB Dexter.