When I created Sundial in 2015 it was really to give myself some sort of purpose. It's amazing how life can sneak up on you and before you know it you're stuck going through the motions--and that's not where I wanted to be.
I knew it was time for me to take everything I knew and combine it together to create fashion that could change to landscape of the western riding community--something that actually fits, flatters, and functions!
I took my idea and charged ahead without abandon, except for one thing--a name for my newly formed creations. Nothing quite seemed right, and I brainstormed for months and months to capture the essence of my brand! Now as I'm proudly excited to announce the option for flashy contrasting logo embroidery for our made-to-order designs, I decided what better time to share the origin story of our name with you!!
The sun symbolizes the strength and shine within all of us. I myself am the sun sign Leo, and identify greatly with the characteristics of what defines the respected and admired lion. It's the self love that comes from the Leo's confidence that I wish to share with each and every one of you when you slip on your Sundial garment.
Here's a blurb about Leo's from AstroStyle.com
"Chief among the traits of a Leo is their fierce need for self-expression. A Leo has a strong personality and a desire to take the stage (both literally and proverbially). They are proud and will wear their heart on their sleeve ... a Leo’s flair for powerful leadership can (help) everyone have their spot in the sunshine.
Leo astrology traits include being courageous, kind, generous, loyal, protective, nakedly honest and entertaining. They’re not afraid to let their true essence shine in the Sun, which is also their planetary ruler. Leo energy leaves others feeling awakened and revitalized in an empowering way."
There's significant meaning to the second half of our name as well--the need to tune into ourselves--our own personal records, our own hopes, dreams, and goals. Dial into what's happening in your life... what brings you joy, what gives you a reason to wake up in the morning... and tune out all of the negativity around you; the naysayers, the toxic relationships, the feelings of doubt. When you focus on the light it's easy to tune out the darkness.
I used my business as an outlet to grow myself into someone I wanted to become. I was on the path of mediocrity and stuck in a relationship that wasn't right for me. My creativity and aspirations gave me the passion and confidence to make some serious changes in my life and it's been my catalyst for growth ever since.
Our mission is to provide a tool for you on your journey of growth, prosperity, and self love. Be bold in the pursuit of your own happiness, you've earned it.
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